1. Submit your watch details
Share the full reference, photographs, condition and the box, papers or accessories you have.
Sell your Audemars Piguet with a free, no-obligation valuation. Choose your collection below, or send photographs if you are unsure. We assess condition, originality and the accessories you include.
Get my free valuationModels we buy
Match the full reference first, then check the dial and bracelet or strap. You can also enquire about a watch that is not pictured.
Share the full reference, photographs, condition and the box, papers or accessories you have.
We review your details and explain the next steps. The estimate is subject to physical inspection.
Visit us in London by appointment or agree shipping with us. We inspect the watch and confirm an offer for you to accept or decline.
After inspection and price agreement, we make payment within 30 minutes by bank transfer, cash or cryptocurrency, as agreed.
Complete the form or contact us on WhatsApp. Include the full reference if known and describe the watch you own.
+44 735 558 1510Clear photographs of the dial, case finishing, bracelet or strap and clasp help us prepare an initial valuation. Include service records and explain any replacement parts or known faults.
What clients say
Clients share their experience of buying and selling with Finer Lux.
YOUR PIECE. YOUR CHOICE.
Sell your Audemars Piguet watch at our London showroom. We buy Royal Oak and Royal Oak Offshore. Free, no-obligation specialist valuation. Payment within 30 minutes after inspection and agreement.
Payment within 30 minutes after inspection and price agreement.
Cash, direct bank transfer or cryptocurrency.
Arrange to send your item, or visit us in London by appointment.
No listing to create or buyer enquiries to manage.
You may receive more, depending on the buyer and any selling costs.
Take photos, upload them, write the description and answer questions.
Standard selling is free for UK private sellers. Business fees and optional charges can apply.
You receive funds after a sale, subject to payment processing or holds. Returns or disputes may need handling.
You leave it with the seller without an upfront purchase payment.
Finding a buyer can take weeks or longer.
Check the agreed commission and any additional charges.
Confirm when you are paid and how to retrieve an unsold item.
An initial estimate may be revised after an in-person inspection.
Ask whether the dealer can purchase your item outright.
Confirm bank transfer is available if you do not want cash.
Get the final price and payment arrangements confirmed before handing over your item.
Finer Lux is a small London dealership whose team brings 30 years of combined experience in the luxury watch and jewellery market. Every transaction is handled directly by one of our specialists — from your initial enquiry through inspection, the agreed offer and payment.
Standards
Checks appropriate to the individual watch or jewel, including identity, condition, originality and supporting documents.
Payment
Payment once inspection is complete and the final offer is agreed. Collection or delivery arrangements are confirmed with you.
Discretion
Private appointments in Belgravia. Speak directly with us about your piece and the arrangements for your enquiry.

Work with a specialist from your initial enquiry to the final offer. We discuss the piece, explain what needs checking and agree the next step with you. You can ask questions about the valuation before deciding whether to sell.
Free return if you decline our offer. For items above £30,000, our company courier returns the item at an agreed delivery time.
Combined experience
30 years
Your contact
A specialist
Google Reviews
Payment after agreement
30 minutes
4 Lowndes St, Belgravia, London
Mon-Fri, 9:00-17:30
Sat by appt.
We buy Audemars Piguet watches across the collections below. Choose the collection, then use the size and reference to find the version that matches your watch. The full reference and photographs are more useful than a colour or informal nickname alone.
We also assess vintage, discontinued and unlisted watches. Share the history you know and any original documents rather than selecting a newer watch because it looks similar. A missing box or certificate does not prevent an initial enquiry.
Each collection guide explains the relevant case, dial, movement and bracelet details. Use the links to compare the photographed versions, or send your own photographs if the reference is unclear.
Finer Lux buys Audemars Piguet watches directly from owners in London and across the UK. Visit by appointment at 4 Lowndes Street, Belgravia, London SW1X 9ET. Call +44 735 558 1510 to discuss your watch and arrange a visit.
Send the full reference, clear photographs and a description of condition for an initial estimate. Include the box, documents, service records and spare links or straps you can supply. The estimate reflects those details and remains subject to physical inspection.
Arrange a London appointment or agree shipping with us. We inspect the watch, review its fitted parts and explain the final offer before you decide. Tell us about known faults or earlier work so the assessment starts with an accurate description.
After inspection is complete and you accept the price, we make payment within 30 minutes by bank transfer, cash or cryptocurrency. Agree your preferred method with your specialist. There is no obligation to accept an offer.
Contact us before posting. You arrange inbound shipping and appropriate cover for the watch. Agree the value, carrier and cover before dispatch, including any exclusions or limits for watches and jewellery.
If you decline our offer after inspection, we return your item free of charge. Returns use Royal Mail up to £2,500, DHL above £2,500 up to £30,000, or our company courier above £30,000 at an agreed time.
Keep a record of the watch, documents and accessories you send. Your specialist will explain the arrangements before dispatch. You can also bring the watch to our London address by appointment.
Finer Lux is an independent buyer of pre-owned watches. Catalogue photographs and specifications: Audemars Piguet.