Yes, Bulgari and Bvlgari refer to the same brand. “Bvlgari” is the house’s classical Roman spelling, using the letter V in place of U, inspired by ancient Latin inscriptions. Both names represent the same Italian luxury jewellery house and are used interchangeably across branding, collections, and official documentation.

Authentic Bulgari jewellery is defined by precise craftsmanship, high-quality materials, and consistent hallmarks. Genuine pieces show clean engravings, balanced proportions, and secure stone settings. Counterfeit items often reveal irregular spacing, poor finishing, or incorrect markings. Because replicas can be convincing, professional authentication is strongly recommended when buying pre-owned Bulgari jewellery.

Bulgari’s most valuable jewellery creation to date is the Serpenti Aeterna necklace, unveiled to mark the maison’s 140th anniversary. Valued at approximately £34 million, the necklace features 140 carats of exceptionally rare diamonds, including seven pear-shaped stones of extraordinary quality.

Bulgari’s boldness comes from its Roman design heritage, which favours strong forms, architectural volume, and confident use of colour. Rather than subtle minimalism, Bulgari embraces expressive design and visual impact, drawing inspiration from ancient Roman art and Italian glamour. This approach has become a defining characteristic of the brand.

Bulgari jewellery is best described as confident and expressive. While some designs make a strong visual statement, they are rooted in refined craftsmanship and intentional design rather than excess. Whether a piece feels understated or bold often depends on styling and scale, allowing Bulgari jewellery to appear elegant, powerful, or striking depending on how it is worn.