The Finer Lux selling guide
Preparing to sell a watch or jewellery? Here is what to gather, what to photograph and what happens next. No specialist equipment needed.
Start with what you know
Note the brand, model or collection and reference if known. For a watch, add its approximate year. For jewellery, add its size, metal and stones if you know them.
Unsure of a detail? Leave it unknown. Clear photographs are a useful starting point.
Mention wear, repairs, polishing, alterations and missing parts. For a watch, tell us whether it runs and keeps time, and when it was last serviced.
For jewellery, mention resizing, loose or missing stones and any problems with the fastening.
Bring together the box, papers, receipt, service records and accessories you still have. Include spare watch links, earring backs and stone reports where available.
Missing something? Tell us exactly what is included. You can still enquire.
A phone camera is enough
Use soft daylight, a plain background and a clean camera lens. Rest the piece on a soft surface, tap the detail to focus and check the image is sharp before sending.
Send original, unfiltered images. Avoid digital zoom, strong flash and portrait-mode blur. Take a separate close-up of damage rather than hiding it. No polishing, dismantling or specialist cleaning is needed.
Watch photograph guide
Use these illustrations as a shot list. Photograph your own watch from each angle, with extra close-ups wherever needed.
Jewellery photograph guide
Choose the type below. Markings appear in different places, so photograph only those you can see safely. Do not force a clasp or remove a stone.
Illustrations show suggested camera views, not a particular brand or a test of authenticity. Photographs support an initial assessment; the final offer follows physical inspection.
Complete the picture
Lay out the item, box, accessories and documents together. Then photograph the relevant reference, date and service details clearly. Include a diamond or gemstone report if you have one.
Keep unrelated personal details out of initial photographs. Documents help us understand the piece; they do not replace inspection.
To complete a sale, we need your identification and residential address, with purchase receipts where available.
Do not include your ID in the item photographs. Your specialist will explain how to provide it when needed.
Ready when you are
Tick these off as you prepare. This checklist stays on this page and sends nothing to us.
First: enter your name, phone number and email, and choose how you would like us to contact you.
Next: add the item details and photographs, check your information and submit. If an upload does not work, contact us for help.
An enquiry does not commit you to a sale or confirm an appointment.
Your item. Your decision.
Speak to your specialist before posting, or arrange a visit to our London premises. You arrange the inbound shipment, including appropriate cover. We confirm the address and packing arrangements with you.
Our free labels apply to returns if you decline our offer.
Photographs help with an initial indication. The final offer reflects the inspected item, including its exact specification, originality and condition. Ask us to explain any change.
Watch valuations are free when you are considering selling to us. We do not offer standalone valuations.
After inspection and agreement on the price, we make payment within 30 minutes by bank transfer, cryptocurrency or cash. Agree your preferred method with your specialist.
If you decline, we return your item free of charge.
We use Royal Mail for items valued up to £2,500 and DHL for items above £2,500 up to £30,000. Above £30,000, we agree a delivery time with you and use our company courier. Confirm the arrangements for your particular item with your specialist.
Browse watches or jewellery. Compare reference, condition, size, materials and included accessories. Prices are in GBP; confirm current availability before making arrangements. Sold-out or sourcing examples are not available stock.
For a different enquiry, explore part exchange, sourcing or authentication. Read our terms and conditions for purchase terms.
You or your authorised assistant can use the same pages and forms. Use the customer's details and preferred contact methods only with their permission. Review and approve an enquiry before sending. It does not purchase, reserve, accept an offer or confirm an appointment.
Developers can use our public catalogue feed, with pagination and a 60-second cache. It offers no purchasing or reservation actions.
