Founded in 1960, Graff represents the pinnacle of luxury jewellery. Renowned for exceptional diamonds, rare gemstones, and uncompromising standards, each creation reflects masterful craftsmanship, precision, and enduring excellence.
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Finer Lux is a small London dealership with three decades in the luxury secondary market. Every transaction is handled directly by one of our specialists — from valuation through authentication, offer, and same-day payment.
Standards
Serial checks, movement inspection, case and dial authentication. Written report on every piece.
Payment
Same-day bank transfer when we buy. Insured tracked delivery when we sell. No deposits, no hold periods.
Discretion
Private appointments, insured transit, full confidentiality signed on every deal.
Buyers trust us because we stand behind every piece we sell. Each watch is authenticated in-house, accompanied by a written condition report, and shipped insured by bonded courier. If anything is ever questioned, you call the specialist who sold it to you, not a help desk.
4 Lowndes St, Belgravia, London
Address
Hours
Mon-Fri, 9:00-17:30
Sat by appt.
Contact
+44 735 558 1510
info@finerlux.com
Every pre-owned Graff jewellery piece is reviewed with exceptional care to confirm authenticity, diamond characteristics, craftsmanship, and design integrity. Graff's jewellery is defined by diamond quality and precision, making accurate verification essential. For the buyer, this provides confidence in rarity and correctness. Independent assessment focuses not only on materials, but on the exceptional standards that define Graff diamonds and settings.
Founded in 1960 by Laurence Graff, Graff is internationally recognised as one of the world's leading diamond houses. Unlike most jewellery brands, Graff is deeply involved in every stage of the diamond journey, from sourcing rough stones to cutting, polishing, and final setting. This matters because Graff's reputation is built on control and expertise. The brand is known for handling some of the rarest and most important diamonds ever discovered, reinforcing its position at the very top of fine jewellery.
Graff jewellery is defined by exceptional diamond standards, with strict selection criteria for cut, clarity, colour, and brilliance. Diamonds are chosen and crafted to maximise light performance and visual purity. Craftsmanship is designed to serve the stone. Settings are engineered to enhance brilliance while remaining discreet, allowing the diamond to remain the clear focal point of each piece.
Graff jewellery includes recognised collections such as Butterfly, Icon, Laurence Graff Signature, Classic Graff, and high jewellery designs centred around rare diamonds. Our selection focuses on established Graff designs available on the pre-owned market, allowing buyers to explore different styles while maintaining Graff's core emphasis on diamond excellence rather than decorative complexity.
Graff jewellery is often chosen by collectors and buyers who prioritise diamond quality, rarity, and long-term significance. Ownership is less about fashion cycles and more about acquiring exceptional stones set to enduring standards. While no purchase is a guaranteed investment, Graff jewellery is valued for its rarity and uncompromising quality. Selecting a piece that highlights exceptional diamonds often leads to the most meaningful long-term ownership experience.
FAQs
Graff is distinguished by its singular focus on diamond quality rather than decorative design. Each diamond is selected for exceptional cut, clarity, and brilliance, often exceeding industry norms. Unlike many luxury houses that source finished stones, Graff evaluates diamonds from an early stage, prioritising rarity and optical performance. This approach places the diamond itself at the centre of the jewellery, rather than using design to compensate for stone quality.
Graff's involvement from sourcing rough diamonds through cutting, polishing, and final setting allows for complete quality control. This matters because every decision affecting a diamond's brilliance and proportions is made internally. For buyers, this translates into consistency, transparency, and confidence that the finished piece reflects the brand's highest standards rather than external compromises.
The diamonds used in Graff jewellery are selected from a very narrow segment of global production, often representing exceptional size, purity, or optical characteristics. Many stones are considered rare not only for their quality, but for how few comparable examples exist. This rarity underpins Graff's position at the top of the diamond market and contributes to its appeal among collectors.
Collectors often view Graff less as a jewellery brand and more as a diamond authority. While traditional houses may emphasise heritage, motifs, or decorative artistry, Graff's identity is built around the stone itself. This distinction places Graff closer to institutions known for handling important diamonds, appealing to buyers who prioritise material excellence over brand symbolism.
When evaluating Graff jewellery on the secondary market, emphasis is placed on diamond quality, originality, condition, and documentation. Unlike design-led jewellery, Graff pieces are assessed primarily on the characteristics of the stones and the precision of their setting. Clear verification and accurate condition reporting are essential to understanding both value and authenticity.
