1. Submit your watch details
Share the full reference, photographs, condition and the box, papers or accessories you have.
Sell your Audemars Piguet Royal Oak 23 mm with a free, no-obligation valuation. Use the full reference on your paperwork, or send photographs if you are unsure. We assess condition, originality and the accessories you include.
Get my free valuation
Models we buy
Match the full reference first, then check the dial and bracelet or strap. You can also enquire about a watch that is not pictured.
Share the full reference, photographs, condition and the box, papers or accessories you have.
We review your details and explain the next steps. The estimate is subject to physical inspection.
Visit us in London by appointment or agree shipping with us. We inspect the watch and confirm an offer for you to accept or decline.
After inspection and price agreement, we make payment within 30 minutes by bank transfer, cash or cryptocurrency, as agreed.
A personal response from a specialist
No obligation to accept
Payment within 30 minutes after inspection and agreementComplete the form or contact us on WhatsApp. Include the full reference if known and describe the watch you own.
+44 735 558 1510Clear photographs of the dial, case finishing, bracelet or strap and clasp help us prepare an initial valuation. Include service records and explain any replacement parts or known faults.
What clients say
Clients share their experience of buying and selling with Finer Lux.
YOUR PIECE. YOUR CHOICE.
Sell your Audemars Piguet Royal Oak 23 mm at our London showroom. Free, no-obligation specialist valuation. Payment within 30 minutes after inspection and agreement.
Payment within 30 minutes after inspection and price agreement.
Cash, direct bank transfer or cryptocurrency.
Arrange to send your item, or visit us in London by appointment.
No listing to create or buyer enquiries to manage.
You may receive more, depending on the buyer and any selling costs.
Take photos, upload them, write the description and answer questions.
Standard selling is free for UK private sellers. Business fees and optional charges can apply.
You receive funds after a sale, subject to payment processing or holds. Returns or disputes may need handling.
You leave it with the seller without an upfront purchase payment.
Finding a buyer can take weeks or longer.
Check the agreed commission and any additional charges.
Confirm when you are paid and how to retrieve an unsold item.
An initial estimate may be revised after an in-person inspection.
Ask whether the dealer can purchase your item outright.
Confirm bank transfer is available if you do not want cash.
Get the final price and payment arrangements confirmed before handing over your item.
Finer Lux is a small London dealership whose team brings 30 years of combined experience in the luxury watch and jewellery market. Every transaction is handled directly by one of our specialists — from your initial enquiry through inspection, the agreed offer and payment.
Standards
Checks appropriate to the individual watch or jewel, including identity, condition, originality and supporting documents.
Payment
Payment once inspection is complete and the final offer is agreed. Collection or delivery arrangements are confirmed with you.
Discretion
Private appointments in Belgravia. Speak directly with us about your piece and the arrangements for your enquiry.
Work with a specialist from your initial enquiry to the final offer. We discuss the piece, explain what needs checking and agree the next step with you. You can ask questions about the valuation before deciding whether to sell.
Free return if you decline our offer. For items above £30,000, our company courier returns the item at an agreed delivery time.
Combined experience
30 years
Your contact
A specialist
Google Reviews
Payment after agreement
30 minutes
4 Lowndes St, Belgravia, London
Mon-Fri, 9:00-17:30
Sat by appt.
Use the full reference on your warranty card or service paperwork. The reference identifies a version, while the serial number identifies an individual watch. Keep the full serial out of public photographs.
This directory groups Royal Oak watches by the catalogue size 23 mm. The diameter alone does not identify the material, dial, movement or generation.
If paperwork is missing, send front and side photographs, plus the bracelet or strap and clasp. You do not need to open the case or remove the bracelet to begin an enquiry.
The directory also includes 44 mm, 42 mm, 41 mm, 39 mm, 38 mm, 37 mm, 34 mm, 33 mm Royal Oak watches. Use the full reference to distinguish their dimensions, movements and materials before comparing values.
Photograph the octagonal bezel, case edges and the bracelet where it joins the case. The alternating brushed and polished surfaces help us assess wear and previous refinishing. Deep marks, rounded edges and repaired links need a closer look than ordinary surface scratches.
A photograph can make two case sizes look alike. Compare the documented dimensions and proportions instead of estimating the size from an image. Bracelet length and strap fit are separate from case dimensions.
We assess the reference, material, dial, movement, condition and accessories together. An advertised retail price is not the same as a dealer purchase offer. Two watches with similar descriptions may differ in originality, wear and the work needed before resale.
Photographs and a clear description support an initial valuation. We confirm the final offer after physical inspection and explain any difference from the initial assessment. There is no obligation to accept, and a particular colour or edition name does not guarantee a premium.
Show the bracelet at its full length and include spare links. A familiar dial colour does not identify the complete watch. Different Royal Oak references can have different sizes, movements and dial designs, so include the full reference from your paperwork.
Case size alone does not establish a premium. We compare the particular reference, functions, condition and supplied set when preparing an offer. Share known faults and service history before arranging an inspection.
Finer Lux is an independent buyer of pre-owned watches. Catalogue photographs and specifications: Audemars Piguet. All AP selling guides
