1. Tell us about your Rolex Datejust 31 278274
Share the Rolex model, reference if known, condition, and whether the watch includes box and papers.
Sell your Datejust 278274 with a quote for its 31 mm case, fluted bezel, dial and bracelet. Share your configuration and condition for an individual assessment in London or by arranged delivery.Get a personal quote for your 31 mm Datejust 278274. We assess its dial, bracelet, condition and supplied set.
Get my free valuation
Dial & bracelet combinations
Choose your dial and bracelet to see the exact configuration. Earlier dials, service replacements and aftermarket changes can also be assessed individually.
Share the Rolex model, reference if known, condition, and whether the watch includes box and papers.
Arrange to send your item to us, or visit us in central London by appointment.
After inspection and price agreement, we make payment within 30 minutes by cash, bank transfer or cryptocurrency.
A personal response from a specialist
No obligation if you change your mind
Same-day payment cash, bank or cryptoTo get started, simply complete the form or contact us directly on WhatsApp or by phone to receive a free, no-obligation quote.
+44 735 558 1510We offer payment within 30 minutes by bank transfer, cash or cryptocurrency after inspection and price agreement.
Include the reference 278274 and your dial and bracelet details. The examples above help identify a configuration; we assess the watch you actually own.
The more information you can share about your watch, the easier it is for us to provide an informed assessment of your watch.
What clients say
Buyers and sellers across the UK and Europe rate us 5.0 on Google. Quick replies, fair dealing, secure postage, and one specialist who sees the whole transaction through.
YOUR PIECE. YOUR CHOICE.
Sell your Rolex Datejust 31 with a personal assessment and a clear offer. After inspection and price agreement, receive payment within 30 minutes by cash, bank transfer or cryptocurrency. Send your piece by post or visit us in London by appointment.
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Payment within 30 minutes after inspection and price agreement.
Cash, direct bank transfer or cryptocurrency.
Arrange to send your item, or visit us in London by appointment.
No listing to create or buyer enquiries to manage.
You may receive more, depending on the buyer and any selling costs.
Take photos, upload them, write the description and answer questions.
Standard selling is free for UK private sellers. Business fees and optional charges can apply.
You receive funds after a sale, subject to payment processing or holds. Returns or disputes may need handling.
You leave it with the seller without an upfront purchase payment.
Finding a buyer can take weeks or longer.
Check the agreed commission and any additional charges.
Confirm when you are paid and how to retrieve an unsold item.
An initial estimate may be revised after an in-person inspection.
Ask whether the dealer can purchase your item outright.
Confirm bank transfer is available if you do not want cash.
Get the final price and payment arrangements confirmed before handing over your item.
Finer Lux is a small London dealership whose team brings 30 years of combined experience in the luxury watch and jewellery market. Every transaction is handled directly by one of our specialists — from your initial enquiry through inspection, the agreed offer and payment.
Standards
Checks appropriate to the individual watch or jewel, including identity, condition, originality and supporting documents.
Payment
Payment once inspection is complete and the final offer is agreed. Collection or delivery arrangements are confirmed with you.
Discretion
Private appointments in Belgravia. Speak directly with us about your piece and the arrangements for your enquiry.
Work with a specialist from your initial enquiry to the final offer. We discuss the piece, explain what needs checking and agree the next step with you. You can ask questions about the valuation before deciding whether to sell.
Free return if you decline our offer. For items above £30,000, our company courier returns the item at an agreed delivery time.
Combined experience
30 years
Your contact
A specialist
Google Reviews
Payment after agreement
30 minutes
4 Lowndes St, Belgravia, London
Mon-Fri, 9:00-17:30
Sat by appt.
Check an older serial, understand random serials and compare an estimated production period with your papers.
Reference 278274 pairs the 31 mm Datejust with a fluted white-gold bezel and steel case. White Rolesor can look like an all-steel watch in photographs. The reference, bezel profile and dial markers help distinguish it from the domed 278240 and diamond-bezel alternatives.
This 31 mm reference uses calibre 2236 and a fluted bezel in white rolesor · oystersteel and white gold. The catalogue examples above show Jubilee or Oyster configurations. Match the dial and bracelet to your paperwork, then send photographs of your actual watch rather than a catalogue image.
Catalogue dial examples for 278274 include mint green, aubergine set with diamonds, bright blue, white, pink, silver, dark grey, pink set with diamonds, dark grey set with diamonds, white mother-of-pearl set with diamonds, bright black, silver set with diamonds. Colour alone does not identify a version. Show the hour markers, date window, hands and dial printing, together with the bracelet and clasp.
Describe Jubilee or Oyster, including missing links, clasp wear or repairs. A different bracelet may require a different comparison even when the reference and dial appear to match. Photographs of the clasp and complete bracelet help establish the supplied set.
Tell us about scratches, dents, polishing, servicing and any replacement parts on your Rolex Datejust 278274. Original wear, service replacements and aftermarket modifications are different considerations. Include close photographs of the case sides, bezel and clasp so visible damage is part of the initial assessment.
There is no need to polish or service the watch merely to request a valuation. Describe any timekeeping or date-change fault and provide invoices for work already carried out. A service document adds context, but the final assessment still requires physical inspection of the watch.
Gather the box, warranty card or papers, service invoices, purchase receipt and spare links for your Rolex Datejust 278274. The warranty-card date, service date and estimated production year are different details. If a box was bought separately or documents are missing, explain this with your enquiry.
You can request an assessment without a complete set. Send the reference and information you have, and your specialist will explain the next step. Keep the full serial number out of public posts, and do not open the case yourself to identify the movement. Acceptance and the final price remain subject to verification.
Request a free valuation using the form or contact Finer Lux with clear photographs, the reference or collection, condition and supplied accessories. We assess your individual piece and explain the next steps.
An initial assessment is subject to physical inspection. We confirm the final offer after checking your item, and there is no obligation to accept.
Contact us before posting. You arrange inbound shipping and appropriate cover for your item. Alternatively, visit by appointment at 4 Lowndes Street, Belgravia, London SW1X 9ET.
If you decline our offer after inspection, we return your item free of charge: Royal Mail up to £2,500, DHL above £2,500 up to £30,000, or our company courier above £30,000 at an agreed time.
Call +44 735 558 1510 to agree shipping or arrange a visit.
After inspection is complete and you accept the final price, we make payment within 30 minutes by bank transfer, cash or cryptocurrency. Agree your preferred method with your specialist.
To complete the sale, provide identification and your residential address, with purchase receipts where available. Your specialist will explain what is needed.
Configuration photographs and identification specifications: Rolex Datejust catalogue.
