Finer Lux

Sell Your Rolex Datejust 31 278274-0028 in LondonSell Your Rolex Datejust 31 278274-0028 in London

Sell your 31 mm Datejust 278274-0028 with its dark grey set with diamonds dial and Jubilee bracelet. Get an individual quote for this configuration, condition and supplied set.Sell your 31 mm Datejust 278274-0028 with its dark grey set with diamonds dial and Jubilee bracelet. Get an individual quote for this configuration, condition and supplied set.

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★★★★★ 5.0 on Google · Same-day payment · Free return if you decline
Rolex Datejust 278274-0028, Dark grey set with diamonds dial and Jubilee bracelet
★★★★★ 5.0 on Google · Same-day payment · Free return if you decline

Your configuration

Rolex Datejust 31 278274-0028

This 31 mm Datejust 278274-0028 has a dark grey set with diamonds dial, Jubilee bracelet and white rolesor · oystersteel and white gold case. Its bezel specification is fluted. The configuration suffix distinguishes it from other versions of reference 278274.

Compare the photographs and paperwork with your watch. Tell us about replacement parts or later changes so the valuation reflects your actual configuration and condition.

Case size
31 mm
Reference
278274
Dial
Dark grey set with diamonds
Bracelet
Jubilee
Material
White Rolesor · Oystersteel and white gold
Bezel
Fluted
Movement
Automatic · calibre 2236

Dial & bracelet combinations

These alternatives share the dial or bracelet of your 278274-0028. See every 278274 configuration.

1. Tell us about your Rolex Datejust 31 278274

Share the Rolex model, reference if known, condition, and whether the watch includes box and papers.

2. Send it or visit us

Arrange to send your item to us, or visit us in central London by appointment.

3. Get paid on the spot

After inspection and price agreement, we make payment within 30 minutes by cash, bank transfer or cryptocurrency.

Get a Free Rolex Datejust 31 278274 Valuation

  • A personal response from a specialist
  • No obligation if you change your mind
  • Same-day payment cash, bank or crypto

To get started, simply complete the form or contact us directly on WhatsApp or by phone to receive a free, no-obligation quote.

+44 735 558 1510

We offer payment within 30 minutes by bank transfer, cash or cryptocurrency after inspection and price agreement.

Include the reference 278274 and your dial and bracelet details. The examples above help identify a configuration; we assess the watch you actually own.

The more information you can share about your watch, the easier it is for us to provide an informed assessment of your watch.

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By continuing, you send your contact details to Finer Lux so we can respond, even if you do not finish the next step.

What clients say

Rated Excellent. Recommended even more.

Buyers and sellers across the UK and Europe rate us 5.0 on Google. Quick replies, fair dealing, secure postage, and one specialist who sees the whole transaction through.

YOUR PIECE. YOUR CHOICE.

Why Sell My Rolex Datejust 31 to Finer Lux?

Sell your Rolex Datejust 31 with a personal assessment and a clear offer. After inspection and price agreement, receive payment within 30 minutes by cash, bank transfer or cryptocurrency. Send your piece by post or visit us in London by appointment.

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Sell on eBay

  • Potentially a higher price

    You may receive more, depending on the buyer and any selling costs.

  • You create the listing

    Take photos, upload them, write the description and answer questions.

  • Check the costs

    Standard selling is free for UK private sellers. Business fees and optional charges can apply.

  • Wait for a buyer and payout

    You receive funds after a sale, subject to payment processing or holds. Returns or disputes may need handling.

Consignment

  • Your item leaves your hands

    You leave it with the seller without an upfront purchase payment.

  • Payment depends on a sale

    Finding a buyer can take weeks or longer.

  • Commission reduces the proceeds

    Check the agreed commission and any additional charges.

  • Check the exit terms

    Confirm when you are paid and how to retrieve an unsold item.

Another dealer

  • The final offer may change

    An initial estimate may be revised after an in-person inspection.

  • Confirm funds before travelling

    Ask whether the dealer can purchase your item outright.

  • Agree the payment method

    Confirm bank transfer is available if you do not want cash.

  • Check the payment timing

    Get the final price and payment arrangements confirmed before handing over your item.

About Finer Lux

Finer Lux is a small London dealership whose team brings 30 years of combined experience in the luxury watch and jewellery market. Every transaction is handled directly by one of our specialists — from your initial enquiry through inspection, the agreed offer and payment.

We work with modern, vintage and discontinued watches and signed jewellery. Tell us the piece you own or the one you are looking for. We consider its reference or collection, condition and available history before discussing a sale, purchase or part exchange.

Standards

Checks appropriate to the individual watch or jewel, including identity, condition, originality and supporting documents.

Payment

Payment once inspection is complete and the final offer is agreed. Collection or delivery arrangements are confirmed with you.

Discretion

Private appointments in Belgravia. Speak directly with us about your piece and the arrangements for your enquiry.

Finer Lux London Showroom — 4 Lowndes Street, London

Why sellers trust us

Work with a specialist from your initial enquiry to the final offer. We discuss the piece, explain what needs checking and agree the next step with you. You can ask questions about the valuation before deciding whether to sell.

Free return if you decline our offer. For items above £30,000, our company courier returns the item at an agreed delivery time.

Combined experience

30 years

Your contact

A specialist

Google Reviews

Payment after agreement

30 minutes

4 Lowndes St, Belgravia, London

Visit us, by
appointment in London

Address

4 Lowndes St, London,
United Kingdom SW1X 9ET

Hours

Mon-Fri, 9:00-17:30
Sat by appt.

Book appointment

Not sure which year your Rolex Datejust 31 is?

Check an older serial, understand random serials and compare an estimated production period with your papers.

Rolex year calculator

Identify the 278274-0028 dial and bracelet

The 278274-0028 pairs a dark grey set with diamonds dial with a Jubilee bracelet on the 31 mm white rolesor · oystersteel and white gold Datejust 278274. Its fluted bezel and calibre 2236 provide further identification details. The full suffix distinguishes this catalogue combination from other versions of the base reference.

Compare your actual watch with the photographs and paperwork. A service dial or replacement bracelet can change its appearance; disclose these changes even if the replacement looks similar. Matching a photograph does not establish authenticity. We inspect the individual watch before confirming an offer.

Dark grey set with diamonds dial and Jubilee bracelet

For the dark grey set with diamonds dial on a 278274-0028, take a straight-on photograph in natural light and an angled photograph showing the surface and markers. Factory diamond setting and diamonds added later require separate assessment. Include close-ups of the settings and any supporting documents.

Your Jubilee bracelet is part of the 278274-0028 configuration. Show the five-piece links, clasp and any spare links. Missing links, repairs, wear and previous polishing are considered alongside the watch.

Condition and originality of your Datejust 278274-0028

Tell us about scratches, dents, polishing, servicing and any replacement parts on your Rolex Datejust 278274-0028. Original wear, service replacements and aftermarket modifications are different considerations. Include close photographs of the case sides, bezel and clasp so visible damage is part of the initial assessment.

There is no need to polish or service the watch merely to request a valuation. Describe any timekeeping or date-change fault and provide invoices for work already carried out. A service document adds context, but the final assessment still requires physical inspection of the watch.

Selling your Datejust with or without papers

Gather the box, warranty card or papers, service invoices, purchase receipt and spare links for your Rolex Datejust 278274-0028. The warranty-card date, service date and estimated production year are different details. If a box was bought separately or documents are missing, explain this with your enquiry.

You can request an assessment without a complete set. Send the reference and information you have, and your specialist will explain the next step. Keep the full serial number out of public posts, and do not open the case yourself to identify the movement. Acceptance and the final price remain subject to verification.

Get an offer for your Rolex Datejust 278274-0028

Request a free valuation using the form or contact Finer Lux with clear photographs, the reference or collection, condition and supplied accessories. We assess your individual piece and explain the next steps.

An initial assessment is subject to physical inspection. We confirm the final offer after checking your item, and there is no obligation to accept.

Shipment and free returns

Contact us before posting. You arrange inbound shipping and appropriate cover for your item. Alternatively, visit by appointment at 4 Lowndes Street, Belgravia, London SW1X 9ET.

If you decline our offer after inspection, we return your item free of charge: Royal Mail up to £2,500, DHL above £2,500 up to £30,000, or our company courier above £30,000 at an agreed time.

Call +44 735 558 1510 to agree shipping or arrange a visit.

Inspection, agreement and payment

After inspection is complete and you accept the final price, we make payment within 30 minutes by bank transfer, cash or cryptocurrency. Agree your preferred method with your specialist.

To complete the sale, provide identification and your residential address, with purchase receipts where available. Your specialist will explain what is needed.

Questions about selling your Rolex Datejust 31 278274-0028

Configuration photographs and identification specifications: Rolex Datejust catalogue.